{"title":"HELIX COLD","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 18.0pt;\"\u003e\u003cspan style=\"font-size: 15.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003eCold is not punishment. Cold is medicine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThere is a moment — approximately four seconds after you submerge — when your body decides it is dying.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eYour skin screams. Your breath disappears. Your heart lurches. Every primal circuit in your nervous system fires at once, demanding that you get out, stand up, run.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eAnd then you stay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThat decision — to stay — is where everything begins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #1A6FA8 1.0pt; mso-border-bottom-alt: solid #1A6FA8 .5pt; padding: 0cm 0cm 1.0pt 0cm;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #1A6FA8 .5pt; padding: 0cm; mso-padding-alt: 0cm 0cm 1.0pt 0cm; margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/image_2f48e1f7-5ea1-4c87-b6ae-a73f3b5b0eee.jpg?v=1777855450\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThe science of cold exposure is one of the most extensively researched areas in human performance physiology. The mechanisms are well understood and the outcomes, when applied consistently, are remarkable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eCold water immersion triggers an immediate and powerful catecholamine release — adrenaline and noradrenaline surge to levels that would be unreachable through any other means outside of life-threatening stress. Noradrenaline in particular increases by up to 300% during cold exposure. This is not a minor fluctuation. This is a complete chemical re-calibration of your nervous system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eSimultaneously, your body initiates vasoconstriction — blood is pulled from the extremities and directed toward the vital organs. When you exit the cold, vasodilation follows: a wave of warm, oxygenated, nutrient-rich blood floods back through every capillary. Repeated regularly, this vascular training builds systemic cardiovascular resilience in ways that conventional exercise cannot replicate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThe inflammation response is equally significant. Cold immersion dramatically reduces systemic inflammatory markers — IL-6, TNF-α, CRP — which means the chronic low-grade inflammation that underlies most modern metabolic disease begins to reduce. For athletes, this means faster muscular recovery. For the general population, it means something more fundamental: the biological environment in which disease thrives becomes progressively less hospitable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThere is the dopamine story, too. Not the brief spike you get from checking your phone or eating sugar — a sustained, up to 250% elevation in dopamine that persists for two to three hours after a cold session. The mood is not just improved. It is rebuilt. People who train cold consistently describe a shift in psychological baseline: greater resilience, reduced anxiety, more capacity for hard things.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eAnd then there is the vagal nerve activation — cold water on the face and neck stimulates the vagus nerve directly, shifting the autonomic nervous system toward parasympathetic dominance. The body's rest-and-repair mode. The mode in which recovery, immune function, and regeneration occur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eThe Helix Cold range exists across the full spectrum of cold therapy. From the purity of an ice bath — water, cold, nothing more — to clinical whole-body cryotherapy chambers capable of reaching −110°C in seconds. The mechanisms are the same. The outcomes are consistent. The only variable is how seriously you choose to pursue them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cover-for-rendered-slow-50-cryo-q-one-top.jpg?v=1777369141\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eIce baths. Cryo chambers. Local cryotherapy. Each device in the Helix Cold collection is chosen because it works — because the science is clear, the engineering is sound, and the results are measurable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cspan style=\"color: #050504;\"\u003eCold is not a trend. It has been used by Finnish culture for centuries, by elite military units for decades, by professional sports organisations as standard recovery protocol for years. What has changed is accessibility. What HELIX has done is bring every tier of cold therapy — from the domestic ice bath in your garden to the clinical nitrogen cryo chamber in your facility — under one roof, with the knowledge to use each one properly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; color: #1a6fa8;\"\u003eThe question is not whether cold works. The evidence for that is overwhelming.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 11.0pt;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; color: #1a6fa8;\"\u003eThe question is what level you are ready for.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #1A6FA8 1.0pt; mso-border-bottom-alt: solid #1A6FA8 .5pt; padding: 0cm 0cm 1.0pt 0cm;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #1A6FA8 .5pt; padding: 0cm; mso-padding-alt: 0cm 0cm 1.0pt 0cm; margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 9.0pt;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 9.0pt; color: #7a7870;\"\u003eThe numbers\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable class=\"MsoNormalTable\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\" width=\"602\" style=\"width: 451.3pt; border-collapse: collapse; border: none; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm .5pt 0cm .5pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;\"\u003e\n\u003ctd width=\"150\" valign=\"top\" style=\"width: 112.8pt; border: none white 1.0pt; mso-border-alt: none white 0cm; background: #F5F3EF; padding: 8.0pt 10.0pt 8.0pt 10.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 26.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003e300%\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 3.0pt;\"\u003e\u003cspan style=\"font-size: 8.5pt; color: #7a7870;\"\u003eIncrease in noradrenaline during cold immersion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"150\" valign=\"top\" style=\"width: 112.8pt; border: none white 1.0pt; border-left: none; mso-border-left-alt: none white 0cm; mso-border-alt: none white 0cm; background: #F5F3EF; padding: 8.0pt 10.0pt 8.0pt 10.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 26.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003e250%\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 3.0pt;\"\u003e\u003cspan style=\"font-size: 8.5pt; color: #7a7870;\"\u003eSustained dopamine elevation post-session\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"150\" valign=\"top\" style=\"width: 112.8pt; border: none white 1.0pt; border-left: none; mso-border-left-alt: none white 0cm; mso-border-alt: none white 0cm; background: #F5F3EF; padding: 8.0pt 10.0pt 8.0pt 10.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 26.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003e2–6 min\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 3.0pt;\"\u003e\u003cspan style=\"font-size: 8.5pt; color: #7a7870;\"\u003eOptimal immersion duration for recovery benefit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"150\" valign=\"top\" style=\"width: 112.8pt; border: none white 1.0pt; border-left: none; mso-border-left-alt: none white 0cm; mso-border-alt: none white 0cm; background: #F5F3EF; padding: 8.0pt 10.0pt 8.0pt 10.0pt;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 26.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003e11–15°C\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 3.0pt;\"\u003e\u003cspan style=\"font-size: 8.5pt; color: #7a7870;\"\u003eTarget temperature range for performance protocols\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-top: 15.0pt;\"\u003e \u003c\/p\u003e\n\u003cdiv style=\"mso-element: para-border-div; border: none; border-bottom: solid #D0CCC8 1.0pt; mso-border-bottom-alt: solid #D0CCC8 .5pt; padding: 0cm 0cm 1.0pt 0cm;\"\u003e\n\u003cp class=\"MsoNormal\" style=\"border: none; mso-border-bottom-alt: solid #D0CCC8 .5pt; padding: 0cm; mso-padding-alt: 0cm 0cm 1.0pt 0cm; margin: 12.0pt 0cm 12.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 8.0pt 0cm 6.0pt 0cm;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 10.5pt; color: #050504;\"\u003eExplore the Helix Cold range — ice baths, cryo chambers, and local cryotherapy devices below.\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin: 8.0pt 0cm 6.0pt 0cm;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 4.0pt; text-align: center;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 36.0pt; font-family: 'Georgia',serif; mso-fareast-font-family: Georgia; mso-bidi-font-family: Georgia; color: #050504;\"\u003eHELIX\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 4.0pt; text-align: center;\"\u003e\u003cspan style=\"color: #7a7870;\"\u003eHuman Performance Technologies\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" align=\"center\" style=\"margin-bottom: 20.0pt; text-align: center;\"\u003e\u003cspan style=\"color: #050504;\"\u003eEight protocols. One integrated system. Built for people who refuse to leave performance on the table.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"helix-ice-bath-oval-domestic","title":"Helix Ice Bath — Round \u0026 Oval","description":"\u003cp\u003eThe Helix oval ice bath combines ergonomic form with premium wood-clad aesthetics. Designed for home use with a space-conscious layout for bathrooms, gardens, or wellness spaces.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Accelerated recovery • Reduced inflammation • Cold adaptation • Improved mood and cognition.\u003c\/p\u003e","brand":"HELIX","offers":[{"title":"Oval \/ Indoor \/ Outdoor","offer_id":57715029737846,"sku":"HX-IB-OD-DOM","price":3999.0,"currency_code":"GBP","in_stock":true},{"title":"Round \/ Indoor \/ Outdoor","offer_id":57793143243126,"sku":null,"price":3999.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/IMG_0639_f5699766-0ba9-47a5-b5cf-a523831cd964.jpg?v=1777855522"},{"product_id":"cryo-flow-mini","title":"Cryo Flow Mini — Compact Electric Local Cryotherapy","description":"\u003cp\u003eThe Cryo Flow Mini is the most compact electric local cryotherapy device in the HELIX Cold range. Delivers targeted cold therapy to specific muscle groups and joints without liquid nitrogen. Ideal for clinics, therapy studios, and gym environments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Targeted inflammation reduction • Accelerated local recovery • Pain relief • Post-session spot treatment.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715029836150,"sku":"VA-CRYO-MINI","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cryo-flow-mini-top-slider.jpg?v=1776682399"},{"product_id":"cryo-flow","title":"Cryo Flow — Electric Local Cryotherapy Device","description":"\u003cp\u003eThe Cryo Flow delivers powerful localised electric cryotherapy for targeted treatment of muscles and joints. Compact, versatile, and easy to operate in a gym or therapy environment. No liquid nitrogen required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Localised inflammation reduction • Targeted recovery • Sports injury treatment • Post-training spot therapy.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715029967222,"sku":"VA-CRYO-FLOW","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cryo-flow-1.jpg?v=1776682401"},{"product_id":"cryo-local-polar-bear","title":"Cryo Local Polar Bear — Localised Nitrogen Cryotherapy","description":"\u003cp\u003eThe Cryo Local Polar Bear delivers targeted localised cryotherapy using nitrogen gas. The go-to device for sports injury treatment, post-session spot therapy, and rehabilitation protocols. Fast, effective, and precise.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Deep cold penetration • Rapid pain relief • Targeted inflammation control • Rehabilitation and injury treatment.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715030393206,"sku":"VA-CRYO-PB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/polar-bear-section-1.jpg?v=1776682403"},{"product_id":"cryo-total","title":"Cryo Total — Nitrogen Whole-Body Cryotherapy Chamber","description":"\u003cp\u003eThe Cryo Total uses liquid nitrogen to achieve extreme whole-body cryotherapy temperatures. A proven, reliable platform for sports clubs and medical facilities requiring maximum cold intensity and throughput.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Systemic inflammation reduction • Elite athletic recovery • Improved sleep • Mood and cognitive enhancement • High-volume commercial capacity.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715030425974,"sku":"VA-CRYO-TOT","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cryo-total-1.jpg?v=1776682405"},{"product_id":"cryo-hybrid","title":"Cryo Hybrid — 100% Electric Whole-Body Cryotherapy Chamber","description":"\u003cp\u003eThe Cryo Hybrid is a 100% electric whole-body cryotherapy chamber reaching temperatures of −110°C without liquid nitrogen. Safer, cleaner, and more cost-effective to operate than traditional nitrogen systems. Built for serious commercial use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Whole-body inflammation reduction • Elite recovery • Improved sleep and mood • Cognitive enhancement • No nitrogen running costs.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715030589814,"sku":"VA-CRYO-HYB","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cryo-hybrid-2.jpg?v=1776682406"},{"product_id":"cryo-q-one","title":"Cryo Q ONE — True \u0026minus;110\u0026deg;C Electric Cryotherapy Chamber","description":"\u003cp\u003eThe Cryo Q ONE achieves a true −110°C using fully electric refrigeration. Dual-pane glass door, 13.3\" touchscreen UI, and flagship commercial build quality. The most advanced electric cryo chamber in the HELIX Cold range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e Maximum cold exposure at clinical temperatures • No nitrogen running costs • Superior safety • Premium user experience.\u003c\/p\u003e","brand":"VacuActiv","offers":[{"title":"Standard","offer_id":57715030622582,"sku":"VA-CRYO-QONE","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/files\/cover-for-rendered-slow-50-cryo-q-one-top.jpg?v=1777369141"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/3631\/6534\/collections\/IMG_6132.jpg?v=1779227292","url":"https:\/\/www.helixhpt.co.uk\/collections\/helix-cold.oembed","provider":"Helix - Human Performance Technologies","version":"1.0","type":"link"}